Yahoo Redefines Search as an Interface
Date: Sunday, February 28, 2010 @ 11:34:22 UTC
Topic: search engine

Yahoo!'s search deal with Microsoft could usher in a new purple patch for the former web giant

Yahoo! and Microsoft’s multi-million pound search deal was given the green light last week by both the US and European regulators. The arrangement, which will see Microsoft’s search technology power Yahoo!’s search engine for the next decade, will probably go totally unnoticed by users of both services, as it is no more than back-end tweaking.

But what does the union really mean for the future of Yahoo!’s search offering, ambitions and the overall search market? To some, Yahoo!'s decision to "outsource" its search operation (in exchange for managing the search advertising business of both companies) is a sign that it has ducked out of the search war that's raging between Google and its competitors, including Microsoft's own Bing platform.

Indeed, even Sergey Brin, Google’s co-founder, said it was a "shame" that Yahoo! was apparently exiting the market, as it had some interesting ideas. “I think Yahoo! had a number of innovations there, and I wish they would continue to innovate in search,” he told delegates at the Web 2.0 conference in San Francisco last year.

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This article comes from NB Productions Your guide on the Web since 2000

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